Personal – Mobile Number Portability (Guerrilla Campaign)

As part of the number portability campaign providing mobile phone users the ability to switch carriers and keep their phone number, we implemented a guerrilla action on the streets.

This simple and low budget activation effectively highlighted the benefits of number portability, emphasising the basics: having a unique number that belongs to you.

Its high visibility on the streets represented by numbers in different house’s doors reflected exactly the communication goal: making the message as personal as your mobile number will be.