VAIO Tailormade Technology

For the relaunch in Argentina, Chile and Uruguay of Vaio, one of the most important technology brands in the world, we present the “Tailor-Made Technology” campaign, with a concept that highlights some of the characteristics most valued by its audience: Craftsmanship and the almost artisanal dedication with which Vaio produces each of its machines in Japan, combined with the cutting-edge technology that characterizes them. The photography is by Gabriel Rocca. Martin Churba producing a limited edition of covers with his signature, and Caterina Spinetta mixing a set in mood Vaio, participated in the launch demonstrating how Vaio is an ideal production tool for those who love customized technology.