Quiniela de la Ciudad
The numbers play for you
Context
The Quiniela, the city lottery’s signature game, has been linked to the illicit and clandestine game. As a result, it’s critical to periodically communicate the significance of the legal game.
Strategy
We came up with a concept for a mass media campaign that would emphasize the social benefits of playing the legal game, place the players’ safety and the destination of the funds first, and encourage them to opt to play the official Quiniela of the city lottery.
