Rebranding of the Positivo BGH brand, a recognized brand that manufactures and markets notebooks, laptops, desktops, all in ones and tablets. Although the brand was barely 6 years old, the perception of its users was that of an obsolete brand and little related to the digital world that evolves by leaps and bounds every day. This is why we began an analysis of the brand including its values, consumers and competitors, to update it to current times and styles, but without leaving aside its essence.