Interactive signs, in the most popular shopping malls parking lots, that invite people to book their next Nissan.
Problem: In Argentina during the months of June and July of 2011, there was a Stoppage in cars import. This was a huge problem for the car companies that went out of stock in less than a month.
Solution: Taking advantage of the media we install signs, in the most popular shopping malls parking lots, inviting people to book their next Nissan. Therefore we increased bookings of Nissan Sentra automobile by 16% and for Nissan Frontier Truck by 7,5% in the first month.
How we did it: The APSA s.a Shopping malls has parking lot sensors, using led signs, showing the available free parking spots in each row. Taking advantage of these led signs we simulated a counter showing the amount of available cars for sale.