Loto Plus
The biggest Jackpot now is much closer
Context
Loto Plus the lottery game with the biggest jackpot in the country changed the gameplay by removing the 6 jackpot numbers and making it so much easier to win. This was a mayor move, because despite Loto Plus is the biggest jackpot of the country, the general perception was that nobody can win it.
Strategy
Announce in a impactfull, simple and creative way which were the changes in the game and install in our consumers mind that Loto Plus now is much more winnable.
How we did it
We created a campaign called «The biggest jackpot now is much closer» in which we announced the game changes in a very simple way by the hand of our brand ambassador Riverito to make closer to our consumers. We developed the creative campaign (TV Spot, radio, press), digital content (YouTube ads, social ads and strategic banners), the main event and marketing communications.The campaign had a positive impact that was reflected not only in the increase in demand for the product, but also of our client market share.
