The City Lottery intended to change La Grande’s perception of the City. It was necessary to differentiate the product from other similar ones, working from a vision that appealed to empathy and familiarity, since it was a product with geographical limitations.
We created a campaign called “The numbers of your life” in which we worked on connecting dates and numbers that mark people’s lives with the traditional custom of playing them to get lucky. We develop TV spots, radio and YouTube Ads. The campaign had a positive impact that was reflected not only in the increase in demand for the product, but also in the ability of users to differentiate it from the rest.