La Fusión Ad Agency

Rebrand, Visual Identity, Ux and UI.

Rebranding for the La Fusión agency, a boutique agency in Buenos Aires with expertise in public account management and advice.

The agency was looking for an update of its brand for the first time in 19 years in order to update itself to the current market and achieve closer contact with new clients who perceived the brand as old-fashioned and outdated.

My proposal and role consisted of design management as a project leader for which I carried out:

• Interviews
• Analysis and diagnosis
• Visual audit
• Brand territory
• Voice tone
• Visual identity
• Branded applications
• Web page & Social media