Digital House – It’s time campaign

Situation:

Digital House’s executive programs, aimed at an audience with high seniority but low digital expertise, needed to increase the relevance of their campaigns with an impact message but without being aggressive with the knowledge gap.

Strategy:

A comprehensive campaign was developed (graphics + networks + email) with a clear message that called for action and explained the benefit of each executive program for both the company and the professional being trained. The result was an increase in registrations and the beginning of a change of style on the part of the company.